The existing online store faced challenges in converting visitors into buyers. Product pages lacked clarity on fragrance, size, and purpose. The homepage did not communicate the unique value of the candles, and trust-building elements such as reviews or social proof were minimal. Users were struggling to make decisions, leading to high drop-off rates and low overall sales.
The new design introduced a clean, premium e-commerce interface optimized for conversions:
Homepage redesign emphasizing brand story, candle aesthetics, and fragrance highlights
Enhanced product pages with clear descriptions, size details, and scent profiles
Added customer reviews and testimonials to build trust
Highlighted call-to-action buttons above the fold and throughout the browsing experience
Optimized mobile experience for seamless shopping on all devices
Introduced featured collections and gift bundles to encourage higher order value
