The existing website did not clearly communicate the product’s value or technical capabilities. Key features were buried in content, the visual hierarchy lacked clarity, and the overall experience did not reflect a modern AI-driven SaaS brand. As a result, users struggled to quickly understand what Rivit.ai does and why it matters.
Designed a clear, conversion-focused SaaS layout
Built the entire website in Framer for performance and easy iteration
Clarified the value proposition and feature positioning
Created a strong visual hierarchy to guide users through the product story
Improved CTA placement to drive demos and sign-ups
Ensured a responsive, mobile-first experience
