The landing page for the dance classes was not converting. Visitors lacked trust, the page failed to communicate value, and the layout didn’t guide users toward taking action. As a result, sign-ups were consistently low.
Redesigned the page by placing student reviews at the top to establish trust quickly. A short class video showcasing real students learning at the academy was added to create emotional connection.
I introduced a “First Class Free” offer to remove hesitation and increase trial sign-ups. A new section explained how training at The Omni Movement helps students progress in their passion or career, giving visitors a stronger reason to join. Overall UI, layout, and visual clarity were significantly improved.
