The existing Shopify store was underperforming in terms of conversions. The layout lacked a clear visual hierarchy, product value was not communicated effectively, and key trust signals were missing. Product pages were cluttered, calls-to-action were weak, and the overall experience did not guide users smoothly from browsing to checkout.
The store was redesigned with a CRO-focused structure optimized for Shopify:
Simplified homepage and product page layouts with clear value propositions
Strengthened above-the-fold CTAs and purchase triggers
Added trust signals such as reviews, guarantees, and social proof
Improved product information hierarchy for faster decision-making
Optimized the checkout flow to reduce friction and abandonment
Enhanced mobile experience for higher conversion rates
