Michael Easter
Michael Easter
Michael Easter is an author and journalist who writes about human performance, resilience, and modern life. He is the bestselling author of The Comfort Crisis and Scarcity Brain, exploring how discomfort, challenge, and behavior shape a stronger, healthier life.
Michael Easter is an author and journalist who writes about human performance, resilience, and modern life. He is the bestselling author of The Comfort Crisis and Scarcity Brain, exploring how discomfort, challenge, and behavior shape a stronger, healthier life.
Company:
Michael Easter
Category:
Portfolio Website
Service Provided:
UI/UX Design
Company:
Michael Easter
Category:
Portfolio Website
Service Provided:
UI/UX Design
The Problem
The Problem
Users were not converting into the Two Percent Challenge newsletter.
The interface lacked sophistication, causing the brand to feel generic and underwhelming.
The visual identity did not align with Michael Easter’s bold, high-performance persona.
Calls-to-action were unclear, weak, and poorly placed, reducing engagement.
The reading experience lacked focus and flow, leading to early user drop-offs.
Users were not converting into the Two Percent Challenge newsletter.
The interface lacked sophistication, causing the brand to feel generic and underwhelming.
The visual identity did not align with Michael Easter’s bold, high-performance persona.
Calls-to-action were unclear, weak, and poorly placed, reducing engagement.
The reading experience lacked focus and flow, leading to early user drop-offs.
The Solution
The Solution
Designed a premium dark-mode interface that aligns with Michael Easter’s bold, high-performance personal brand.
Rebuilt the hero section with sharp, outcome-driven messaging to clearly position the Two Percent Challenge value.
Established a clear visual hierarchy to naturally guide users toward newsletter sign-ups.
Created a frictionless newsletter signup flow that feels seamless and intentional.
Integrated trust and credibility signals to reinforce authority and increase user confidence.
Designed a premium dark-mode interface that aligns with Michael Easter’s bold, high-performance personal brand.
Rebuilt the hero section with sharp, outcome-driven messaging to clearly position the Two Percent Challenge value.
Established a clear visual hierarchy to naturally guide users toward newsletter sign-ups.
Created a frictionless newsletter signup flow that feels seamless and intentional.
Integrated trust and credibility signals to reinforce authority and increase user confidence.
The Impact
The Impact
40%
40%
Newsletter sign-ups increased
Newsletter sign-ups increased
25%
25%
Average time on page improved
Average time on page improved
Demarki
Demarki