The existing store was not converting effectively. Product benefits were unclear, trust signals were limited, and the visual presentation of the products did not feel premium. Users found it difficult to understand the value of the supplements, leading to hesitation and drop-offs before purchase.
A conversion-focused redesign was implemented across both UI and product presentation:
Redesigned product images and visuals to clearly communicate benefits and ingredients
Strong above-the-fold messaging with a clear value proposition
Structured product pages with scannable benefit sections
Added social proof and trust indicators to increase confidence
Optimized CTA placement for faster purchase decisions
Improved mobile experience and checkout flow
