The existing website struggled to convert visitors into inquiries or buyers. Users had difficulty tracking available kittens, the ordering process was unclear, and there were no real-time updates on availability. Visual hierarchy and product presentation were weak, making it harder for users to understand the value and uniqueness of each kitten.
The website was rebuilt with a trust-focused, conversion-optimized structure:
Clear availability indicators for kittens on a first-come, first-serve basis
Enhanced kitten profiles with photos, breed details, and care instructions
Strong calls-to-action for inquiries and bookings
Scarcity and urgency cues to drive timely action
Added trust elements like testimonials, breeder information, and health guarantees
Mobile-optimized design for seamless browsing and inquiry submission
