The existing landing page lacked clarity and urgency. The value proposition was not immediately clear, trust signals were weak, and the page did not address common objections of time-constrained professionals. As a result, visitors were dropping off before reaching the enrollment stage.
Designed a clean, authoritative layout that reflects discipline and performance
Introduced strong social proof and credibility cues to build trust
Structured the page to address objections around time, results, and consistency
Optimized CTA placement and section flow to guide users toward enrollment
Improved mobile layout for seamless conversions across devices
